international cannabis business conference
As the Creative Director for this event, projects included logo design, website design (sadly, the ICBC website is no longer under my art direction and now looks quite horrible), printed program guide, signage, and social media campaigns. The ICBC is the world's biggest and most successful B2B cannabis business conference, with events in Berlin, San Francisco, Barcelona, Zurich, Portland and Vancouver, BC.the legend
Hanging with Tommy Chong in Berlin.logo design for icbc
To visually represent the international vibe of this global conference, I selected reference photos of the Golden Gate Bridge of San Francisco, the tower of Berlin, and the white tents of Vancouver, Canada. Reducing them to their most basic shapes in Photoshop and removing their backgrounds, I then imported them into Adobe Illustrator where I converted them to vector and arranged them as shown.
the program
An attendee reads the printed conference program.rolling papers
What cannabis conference would be complete without its own line of rolling papers? I designed these in Adobe Illustrator using the template provided by the manufacturer.
endorsement
California Governor Gavin Newsom speaks at SF ICBC.evolution of a brand
As more cities were added to the ICBC tour the logo evolved to reflect the expansion of the brand. Also shown are badge designs I created for the Oregon Marijuana Business Conference (OMBC), which ran concurrently with the ICBC.
exhibitor hall
Attendees visit the exhibitor booths at ICBC.the ombc
Logo, badge and program guide for the Oregon Marijuana Business Conference.
serious business
Networking at the ICBC in Vancouver, Canada.cross promotion
In addition to designing the program guide for the OMBC, I also designed the center spread advertisement for the main sponsor.
high demand
Tickets to ICBC and OMBC events sell out immediately.icbc website landing page
Cross promotion of the International Cannabis Business Conference with Hyatt Regency in San Francisco.