Vector logo: What is it and how do I make one?
Sometimes you need to put your logo into a Word doc, and/or use it for printing at high quality. The best format for any logo is vector, meaning it was created and/or finalized in a postscript editing app such as Adobe Illustrator. Vector logos are crisp and sharp at any size, meaning they can be enlarged with no loss of quality. When viewing a logo in Adobe Illustrator, you can always check to make sure it’s vector (sometimes people will place a .jpg or .png logo into Adobe Illustrator, thinking that will make it vector, which unfortunately it does not). The way to check if a logo is vector in Adobe Illustrator is to open the file and then press Command-Y on a Mac, or Control-Y on a PC. This brings you to outline view, as shown below in this vector version of the Canopy Growth logo. Outline view shows you the postscript outline of the art, with no color. If your logo suddenly disappears when pressing Command/Control-Y, that means it’s not vector.
The problem that can arise when placing a .jpg or .png file into Word is that a .jpg or .png file will only look crisp at the original size it was created, and that’s only if it was saved at a high resolution image in the first place. If you need to enlarge the logo, it will look fuzzy. So if you want your logo not to look fuzzy when printed from a Word document, the best way to go is to ask your graphic designer to provide you with a vector PDF file. And, for all you designers out there, the optimal way to create your vector PDF file is to make the original file dimensions in Adobe Illustrator the exact height and width of the logo image, as shown here.
Hope that helps, and remember, all logos should ideally be vector. Making a .jpg or .png file from a vector logo is possible, you just open the vector file in Adobe Photoshop and save it at whatever size you need.